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Improve your career prospectus with the Henry Harvin® Advance Digital Marketing with Chat GPT | Gain essential expertise in digital strategies, analytics, social media marketing, SEO, and more | Get hands-on experience with real-world case studies and practical assignments
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Henry Harvin® Advance Digital Marketing with Chat GPT Course is the ultimate program for individuals seeking to master Digital marketing. This program is designed for individuals looking to enhance their skills in the field of digital marketing. This course is ideal for aspiring marketers, professionals seeking career advancement, entrepreneurs, and business owners looking to expand their online presence. Enrol today and gain the knowledge and expertise needed to succeed in the ever-evolving world of digital marketing.
It is a versatile 10-in-1 program that includes various aspects of competency development and career development.
Become a part of the Elite Digital Marketing Academy of Henry Harvin® and join the 4,60,000+ large Alumni Network Worldwide.
Know the complete offerings of our Advance Digital Marketing with Chat GPT
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It is a trajectory that offers complete growth of an individual incorporating the two most significant focus areas of contemporary learning:The Competency Development and The Career Development .
Competency development is about building capabilities that not only meet current job demands but also anticipates the future needs. It includes:
3: Convocation Hybrid convocations are conducted both online and offline, offering networking opportunities, practical exposure, and on-stage felicitation to celebrate your achievements.
Career Development lays focus on the essentials for acquiring a good career or diving into a highly competent one. It includes:
7: Hallmark Certification + License Distinguish your profile with global credentials and showcase expertise with our Hallmark Completion certificate with Professional License
9: Entrepreneurship Mentorship Mentorship from Young Successful Entrepreneurs to set up a sustainable & scalable Business from scratch at both Freelance and entrepreneur levels
What all pages
Short Landing Page
Long Landing Page
Pattern #1 - Pop-Ups
Pattern #2 - Pop Under Call-to-Action
Pattern #3 - Inside Article CTA Placement of call to actions
Conversion Oriented Landing Page Design
Investment in Landing Page
Is it for me?
Critical Concerns to Address on Landing Page-
What is it?
What's the Next Step
Consumer Journey
What is SEM? Why SEM?
What is Google Ads? Why Google Ads?
Google Network
Google Ads Terminologies
How Does the SEM Auction Work?
Structure of an Google Ads Account
Campaign Types – Introduction to Search, Display (Mobile App),
Creation of Search Network Campaign
Ad Formats Ad Text Policies
Ad Text Best Practices DKI
Ad Extensions Keyword Research
Tool – Keyword Planner & Estimator Keyword Match types
Keyword Strategies Landing Page Bidding and Budget
Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
Creation of Google Display Network
GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation - Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns
Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo
Indexing & Crawling Basics
Optimizing Crawl Budget
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)
What is Off-page SEO / Link Building (Social, Content-based, PR)
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process - Identify SeedKeywords, Collect metrics, Map Keywords
Google Keyword Planner Tool
HTML Basics
Web Page Basics: What is HTML, JavaScript,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A Title, H1, Meta Description, Keyword Usage
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects
App Store Optimization
Mobile Websites : Responsive, Adaptive, Dynamic
Optimizing for Voice Search Schema Markups
What is Schema & Why is it relevant to SEO.
Schema Types - Micro, JSON-LD
Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
How Schema shows up in SERPs
Link Building
What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics
Quora
YouTube Video SEO
Slideshare, Scribd and other social channels for SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local listings / citations SEMrush.com Backlink
Backlink audit of one website
How to audit backlinks of competitors and gain
What are SEO Audits?
Different Types of SEO Audits.
Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
Mobile Site Audit
Free Learning Resources-Moz, Google Analytics
A career in SEO
Introduction to Paid Marketing & GA
Types of Campaigns
Bidding, Auctions and Budget
Account Structure
Account & Billing Setup
GA Campaign Keyword Research
GA Campaign Setup
GA Adgroup Setup
GA Conversion Tracking Setup
AD Copy & Keyword Optimization
LP Design Testing
Budgets Testing
Bid Amount & Bidding Methods Test
Ad Schedules
GA Recommendations
Know the complete offerings of our Advance Digital Marketing with Chat GPT
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Search engine optimization (SEO)
Digital strategy planning
Social media marketing
Digital Marketing with Chat GPT
Data analytics and reporting
Brand Management
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We are dedicated to supporting our students throughout their career journey. Join us, and let's embark on a journey towards a successful and fulfilling career together.
Exclusive access to our dedicated job portal and apply for jobs. More than 2100+ hiring partners’ including top start–ups and product companies hiring our learners. Mentored support on job search and relevant jobs for your career growth.
Share what kind of job you are looking for and we will provide you with verified job openings that match your requirement.
Digital Marketing Specialist
AI Content Strategist
Social Media Manager
SEO Specialist
Email Marketing Manager
Marketing Analyst
E-commerce Specialist
Customer Experience Manager
Chatbot Developer
Digital Marketing Consultant, Social Media Manager Performance Marketing Manager, SEO Specialist, Digital Marketing Executive, Campaign Specialist Content Strategist Content Planner Affiliate Marketing Manager Community Expert
This program is designed for individuals looking to enhance their skills in the field of digital marketing. This course is ideal for aspiring marketers, professionals seeking career advancement, entrepreneurs, and business owners looking to expand their online presence.
The Online Digital Marketing with Chat GPT Course is designed to make you industry-ready by providing in-depth knowledge and experience in the most crucial areas of digital marketing. You will be prepared for the workforce by learning various digital marketing tools and completing a digital marketing capstone project.
Henry Harvin will issue you a certificate after you finish their digital marketing course by providing the knowledge and expertise to steer your company's digital marketing initiatives.
Henry Harvin’s Digital Marketing classes will teach you various Digital Marketing techniques, including search engine optimization (SEO), search engine marketing (SEM), Google and web Analytics, social media, content marketing, email marketing, and more. Consequently, with this knowledge, you are qualified to apply for the following Digital Marketing job positions:
Top MNCs worldwide recognize Henry Harvin’s Digital Marketing certification program. The leading companies hiring Digital Marketing professionals are listed below:
Digital marketing assists brands in reaching their target market and promoting their product. Moreover, digital marketing allows brands or products to target a more specific or niche audience more efficiently, cost-effectively, and conveniently. It provides numerous benefits, keeps the business ahead of the competition, and contributes to tremendous success.
Henry Harvin® Education is a globally accredited training organization, and the certifications have significant value in corporations and universities worldwide. Compared to other marketing certifications, Henry Harvin's Digital Marketing Course stands out for several reasons.
Duration: 40 hrs Live Virtual Training
Trainer: Learn from industry mentors with more than 12 yrs of experience.
Membership: One-year Gold Membership to the Henry Harvin® Digital Marketing access to e-Learning via recorded videos, games, projects, and case studies, as well as complimentary Masterclass sessions.
Internship: Guaranteed internship opportunities with Henry Harvin® or a career partner
Job support: Get more than 10 Weekly job alerts for a year
Live projects: Get hands-on experience with real-world projects during your training.
Henry Harvin®️ ranks amongst the Top 500 Global Edtech Companies with 5,01,289+ Alumni, 900+ B2B Clients, 500+ Award Winning Trainers, and 1200+ Courses.
Trained
Gold Membership & Post Training Followups
Tailor Made Training
Flexible Schedule
Access to the Recorded Sessions
10 in 1 Program
Masterclasses By Henry Harvin®️
One-to-One Training
featured Henry Harvin 4.8 / 5 
Module 1: Getting Started with Digital Marketing Course